Today, we’re excited to announce our new company name and brand identity – Terrafend. This is not just a change in our look. Recognizing the enormity of the sustainability challenges we are addressing and the value of our solutions to our customers, we needed a brand to reflect who we are today, while keeping roots where we started.  

Terrafend’s new brand identity represents our purpose: empowering manufacturers to safeguard their people and protect our planet. We’re unlocking the potential of a circular economy with sustainable solutions that manufacturers –and the planet– can rely on.

What our new name and logo mean

Our mission is to reinvent cleaning processes, enabling manufacturers to reduce risk, waste and their carbon footprint. Our name and logo embody this mission with the concepts of protecting the earth and the circular economy at its core.

For years, manufacturers have relied heavily on traditional solvents for their cleaning processes. As the world strives to become carbon neutral, these practices are at odds with corporate values of employee safety and sustainability and cannot continue.

Terrafend's patented Ambimization® process empowers manufacturers to transition away from a cleaning model where hazardous waste is created and disposed of, towards one where sustainable fluid can be used repeatedly. We combine chemical and mechanical engineering to deliver revolutionary, clean technology that removes hydrocarbon solvents, caustic solutions and heated chemicals from manufacturing processes. With Ambimization®, businesses can reduce their waste outputs by up to 93.3%, decrease VOCs by up to 99.6%, and eliminate solvents entirely.

Innovation & sustainability are front and center

Our people are innovators and changemakers who shape technology to push boundaries and challenge conventional and outdated thinking. As a cleantech business, it’s important to convey Terrafend’s passion for pushing the industry sustainably forward. As a trusted partner, we supply manufacturers with innovative products and fluids that make a material contribution to the climate change solution.

Together, with coatings and automotive manufacturers, we’re pioneering a new era in sustainable manufacturing. 

• Cleaning for circularity is one of our company’s important values on the way to a sustainable future. “Reduce Reuse Recycle” is more than a catchphrase for us. It’s our starting point for a new circular economy.
• Ambimization® empowers manufacturers to meaningfully reduce energy requirements and streamline waste management in their cleaning operations.
• Terrafend is committed to reducing and preventing emissions of harmful VOCs. Ambimization® empowers you to reduce VOCs by up to 93.5% compared to typical solvent-based cleaning solutions.

Empowerment at a global scale

While our brand has evolved, our purpose remains unchanged – safeguarding people and protecting our planet. Terrafend owes a massive thank you to our early customers and supporters. We have seen enormous growth and momentum over the past few years. We're quickly becoming a secret weapon of the world's most innovative manufacturing companies – who trust us to help meet their sustainability and productivity objectives. Their support and feedback have made us what we are today and inspire us to continually innovate.

Over the next few months, you’ll see all brand visuals align around this new direction: on the website, our products and fluids, and collateral (though not in a way that will keep you from the important business of getting things done, of course). It’s still us. But more consistent and, we hope, more instantly recognizable.